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All posts by : Maya Sullivan

securing stakeholder buy-in - A group of diverse hands signing a document with a pen to represent stakeholder buy-in and agreement.

Securing Buy-in: How to Get Stakeholders on Board

April 1, 2024
by Maya Sullivan 2. Developing a Content StrategyCreating an editorial calendar

Introduction Securing stakeholder buy-in is a critical component of any successful project. Without the support and commitment of key stakeholders, projects can face significant challenges, delays, and even failure. Stakeholders have the power to ...

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A pen drawing lines between four cornerstones representing the key elements of a content marketing strategy

The Cornerstones of an Effective Content Marketing Strategy

March 5, 2024
by Maya Sullivan 1. Introduction to Content MarketingWhat is content marketing

Laying the Groundwork for Content Marketing Success In today's digital landscape, content marketing has become an essential strategy for businesses looking to attract and retain loyal customers. By consistently publishing valuable, relevant content ...

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Our Roadmap

  • 1. Introduction to Content Marketing
    • What is content marketing
      • The Definition of Content Marketing
      • A Brief History of Content Marketing
      • Why Brands are Shifting to Content Marketing
      • The Cornerstones of an Effective Content Marketing Strategy
      • Content Marketing vs Advertising
    • Benefits for business
      • 5 Business Benefits of Content Marketing
      • Using Content to Build Trust and Authority
      • Content Marketing Metrics that Will Blow You Away
      • Case Studies: How Brands Doubled Revenue with Content
      • Providing Value to Your Audience Wins Loyalty
    • Traditional vs content marketing
      • Say Goodbye to Annoying Ads, Hello Engaging Content
      • Creating Content Your Audience Actually Wants
      • Gamifying Content to Drive Engagement
      • Using Storytelling to Build Emotional Connections
      • Focusing on the Customer Journey, Not the Sale
  • 2. Developing a Content Strategy
    • Understanding your audience
      • 3 Ways to Truly Know Your Target Audience
      • Ask Your Audience: Collecting Qualitative Data
      • Using Analytics to Quantify Your Readers
      • 7 Questions to Refine Your Audience Personas
      • Validating Your Assumptions with AB Tests
    • Setting goals and objectives
      • SMART Goals: How to Set Ambitious Yet Achievable Targets
      • KPIs for Content Success: The Metrics That Matter
      • Tracking Vanity Metrics is Pointless – Focus on Impact
      • Goal Setting Best Practices From Top Brands
      • How to Align Content Metrics with Business Goals
    • Creating an editorial calendar
      • An Editorial Calendar Template You’ll Actually Use
      • Calendars for All Channels: A Coordinated Content Workflow
      • Securing Buy-in: How to Get Stakeholders on Board
      • Batch Creating: Block out Content Weeks in Advance
      • Updating Dynamically: Tips for Agile Calendar Adjustments

Recent Posts

  • Updating Dynamically: Tips for Agile Calendar Adjustments
  • Batch Creating: Block out Content Weeks in Advance
  • Securing Buy-in: How to Get Stakeholders on Board
  • Calendars for All Channels: A Coordinated Content Workflow
  • An Editorial Calendar Template You’ll Actually Use

Recent Comments

  • Xrumerinefe on Securing Buy-in: How to Get Stakeholders on Board
  • zoritoler imol on Updating Dynamically: Tips for Agile Calendar Adjustments
  • zoritoler imol on Batch Creating: Block out Content Weeks in Advance
  • Reza Mardani on How to Write Compelling Product Descriptions That Drive Sales for Your Fashion Store
  • Vernon Lassman on How to Write Compelling Product Descriptions That Drive Sales for Your Fashion Store

Recent Posts

  • Updating Dynamically: Tips for Agile Calendar Adjustments
  • Batch Creating: Block out Content Weeks in Advance
  • Securing Buy-in: How to Get Stakeholders on Board
  • Calendars for All Channels: A Coordinated Content Workflow
  • An Editorial Calendar Template You’ll Actually Use

Recent Comments

  1. Xrumerinefe on Securing Buy-in: How to Get Stakeholders on Board
  2. zoritoler imol on Updating Dynamically: Tips for Agile Calendar Adjustments
  3. zoritoler imol on Batch Creating: Block out Content Weeks in Advance
  4. Reza Mardani on How to Write Compelling Product Descriptions That Drive Sales for Your Fashion Store
  5. Vernon Lassman on How to Write Compelling Product Descriptions That Drive Sales for Your Fashion Store

Archives

  • April 2024
  • March 2024
  • January 2024
  • October 2023

Categories

  • 1. Introduction to Content Marketing
  • 2. Developing a Content Strategy
  • Benefits for business
  • Creating an editorial calendar
  • Setting goals and objectives
  • Traditional vs content marketing
  • Uncategorized
  • Understanding your audience
  • What is content marketing
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